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Digital marketing
A community manager runs a brand's presence on social media: publishing, replying to messages, keeping the community alive and reporting res…
SEO SpecialistNo degree requiredAccessibleAn SEO specialist gets a website to the top of Google, and now into the answers of ChatGPT or Perplexity, without paying for ads. They choos…
AI and data
Creative, acquisition and performance
A copywriter writes the words that make people buy: ads, sales pages, emails, video scripts. The work is judged not by the beauty of a sente…
Media BuyerNo degree requiredAccessibleA media buyer buys advertising on Meta, Google and TikTok on behalf of a brand, and is judged on one number: how much each sale costs. They …
Platform specialisations
A Google Ads Specialist puts a business in front of people at the exact moment they search for what it sells: Search ads, Shopping, YouTube,…
Meta Ads SpecialistNo degree requiredAccessibleSpecialisationA Meta Ads Specialist is the expert of a single platform: Facebook and Instagram Ads. They master Business Manager, the pixel and the Conver…
Design and content
A video content creator shoots, edits and publishes short or long videos for a brand or for themselves: Reels, TikTok, YouTube. They write t…
Web Writer and Content StrategistNo degree requiredVery accessibleA web writer produces the articles, guides and pages that bring visitors from Google and, increasingly, from answer engines like ChatGPT. Th…