SEO, GEO & AEO
Being found without paying for every click: that's the promise of search optimization. SEO targets Google results. GEO and AEO target a newer question: how do you get cited when someone asks an AI or looks for a direct answer? All three rest on the same base. You need to understand what people are looking for, answer it clearly and show that you're a reliable source. This category explains this base in simple words: keywords, search intent, links, tags, authority. You'll also see what changes and what doesn't change with the arrival of AI. Search optimization takes patience, because results don't come right away. In return, a good page can bring you visitors for a long time. Start with one page, on one question your customers really ask, and answer it better than the others.
GEO (generative engine optimization) is the set of practices that help content get picked up and cited in the answers of generative AI tools like ChatGPT, Gemini, Perplexity or Google's AI Overviews. It is a recent idea with no official definition. It extends SEO: answer clearly, add structure, show proof and get mentioned elsewhere.
SEOSEO (Search Engine Optimization) is everything you do to make your website appear in the free results of Google and other search engines. It rests on three pillars: a site that search engines can read, content that answers people's searches and a reputation built through links from other websites.