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Website

Your website is the only online space that truly belongs to you. A social network can change its rules overnight, but your site stays yours. It's also where visitors decide to buy, sign up or leave. This category explains the ideas you need to create and improve this place: domain name, hosting, home page, landing page, speed, mobile display. You don't need to know how to code to understand them. You only need to know what each element brings and what to check. The question to keep in mind is always the same: does a stranger who lands on this page understand within seconds what you offer and what to do next? If the answer is no, it isn't a traffic problem. First make your page clear, then bring visitors to it.

Landing page

A landing page is a web page built for one goal only: getting visitors to take one specific action, such as signing up, booking or buying. It has no menu to distract them. It follows a simple structure: promise, problem, solution, proof, offer and action button. It is often the page people reach after clicking an ad.

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