E-commerce
Selling online is more than opening a store and waiting for orders. You need to choose a product, set a price, calculate your margin, organize delivery and understand why some visitors abandon their cart. This category brings together the ideas that matter day to day: average order value, margin, conversion rate, cart abandonment, cash on delivery. That last one deserves special attention: an order received is not yet a sale. Until the package is delivered and paid for, the money isn't there. So you need to track your confirmed and delivered orders, not only the number of forms received. Each page starts from a simple example with numbers, so you can redo the calculation with your own data. Before you increase your ad budget, check that your numbers are good: profitability is often decided there.
Dropshipping is an e-commerce model where you sell a product without storing it. The customer orders and pays on your store, then you pass the order to a supplier, who ships it directly to them. You avoid holding stock, but you depend on the supplier for quality and delivery times, and your margin is often lower.
E-commerceE-commerce means selling products or services on the internet. The customer chooses online, pays, then receives the order at home or as a download. There are several models: your own store, dropshipping, a marketplace or a digital product. All of them rest on four building blocks: product, payment, delivery and customer service.